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The ROAN Report®

"A Diagnostic Analysis of Retail Opportunity"

The ROAN Report® is a breakthrough in retail analysis which measures the disparity between retail supply and demand in virtually any custom-designated geographic trade area in the United States or its territories.  This diagnostic analysis is designed to answer the questions:

  • "What retail use will be most profitable on this site?"   or
  • "What is the unmet demand for certain goods and services at
      this site?"

The Roan Report® has been developed and tested in an applied research environment, and has been refined, calibrated and used by Insight Research Corporation’s clients in hundreds of retail site evaluations throughout the United States.

This analytical approach adds significant value by reducing retail risk and revealing current unmet retail demand across fifteen retail categories.  The ROAN Report® is unique to the retail industry because, for the first time, both supply and demand information are provided in one cost-effective, timely and completely custom analysis.  Included in this report is the following information:

  • Quantification of New or Unmet Retail Potential
  • Supportable Retail Square Footage
  • Sales Tax Revenue Potential
  • Market Share Analysis
  • Identification of Retail Needs Currently Met
  • Population and Income Trends in the Study Area
  • Quantification of Added Retail Jobs

For further information about The ROAN Report®, please contact:

Mollie Tully, Director of Statistical Analysis
Insight Research Corporation
9441 LBJ Freeway, Lock Box 20
Dallas, TX  75243
Telephone 972-238-8838   Fax 214-495-7743


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